Carnival Cruise Lines is partnering with Sun & Skin Care Research to launch Ocean Potion Sunscreen onboard its ships. Ocean Potion is made in the USA by the Florida-based Sun & Skin Care Research, LLC.

The promotion will kick off aboard Carnival Breeze in Miami on January 12, 2014. Carnival Liberty from Miami and Port Canaveral; Carnival Sunshine from New Orleans and Port Canaveral; and Carnival Triumph from Galveston will also be the first ships to participate in the promotion.

Guests will try Ocean Potion at onboard sampling stations via gallon pump containers and more than 90,000 individual samples of Ocean Potion will be distributed on the four Carnival ships.

Samples of Ocean Potion’s popular SPF 30 general protection sunscreen will also be given to guests as they head into port, as well as at Carnival outdoor decks via towel huts at the main pool areas.

Christine Arnholt, vice president, Onboard Marketing, Carnival, commented:

“Carnival Cruise Lines and Ocean Potion have a lot of synergies in that we are both fun ‘n’ sun brands, and offer a great quality product at excellent value to our respective guests. In short, we are made for each other.”

Arnholt added, “Bringing together two family-oriented brands creates a strong foundation for a synergistic relationship and mutually strengthens our experiential marketing program.”

The promotion will include the following sponsored deck activities and promotions, which will feature sun care-related messages and boost awareness of the Ocean Potion brand:

• Sun-Lovers’ Trivia, with fun messages on the Seaside Theatre’s poolside LED screens, and Ocean Potion samples available at nearby towel huts.


• “Don’t Fry! Reapply” sunscreen break will be an Ocean Potion-sponsored deck activity that Carnival’s entertainment staff will engage guests in. “Your Fun Moments in the Sun” photos will be showcased on the Seaside Theater screen.


• Sandcastle-building beach events at select ports.


• Guest giveaways will include co-branded T-shirts, carry-alls, and can “koozies.”